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Brand

AND TRADITION

Name: SILVERA
Address: 58, avenue Kléber 75116, Paris, 75116, FR
Telephone: +33(0)1 46 22 27 22

Since 2010, And Tradition builds a bridge between tradition and modernity by revisiting the history of Danish design. Founded in Copenhagen by Martin Kornbek Hansen, the brand renews with the great masters of the 20th century while accompanying contemporary talents, to offer a design that is sensitive, durable and resolutely current. Located in the heart of the Danish capital ... Read more

The brand

AND TRADITION

Since 2010, And Tradition builds a bridge between tradition and modernity by revisiting the history of Danish design. Founded in Copenhage ...n by Martin Kornbek Hansen, the brand is reconnecting with the great masters of the 20th century while supporting contemporary talents, to offer a design that is sensitive, durable and resolutely current. Located in the heart of the Danish capital, And Tradition explores the balance between timeless forms and technical innovations to offer furniture capable of crossing eras. True to its heritage, the house reissues classics signed href="https://www.silvera.fr/verner-panton">Verner Panton, Arne Jacobsen or Viggo Boesen, while collaborating with contemporary designers like Space Copenhagen, Anderssen & Voll or Jaime Hayon. This plurality of influences gives rise to a coherent, warm collection deeply rooted in the Scandinavian aesthetic. On the lighting side, the lamps Flowerpot and the floor lamp Bellevue embody the luminous approach ofAnd Tradition : curve sets, subtle palette and enveloping atmosphere.

These models fit into both residential and professional interiors thanks to their ability to structure and soften the light. Among the seats, the chair Little Petra illustrates the lounge spirit of Danish design, while the chair Pavilion charms with its slim silhouette and daily comfort. These creations, which have become essential, are distinguished by their expressive character and their ability to bring a warm and refined touch to any space. Attached to the quality of these materials such as oak, the walnut, the wool, the leather or even the blown glass And Tradition favors a neat and durable manufacturing. Each piece is designed to last, both for its robustness and its timeless aesthetic. By revisiting the icons of the past and developing the classics of tomorrow, And Tradition affirms a responsible vision of design, where functionality, emotion and longevity are one. Contact us to make an appointment in our showrooms in Paris, Lyon, Marseille, Bordeaux, Cannes and London.

Questions / Answers

View our frequently asked questions

What is the design philosophy of &Tradition ?

&Tradition places its work in the continuity of Scandinavian design by combining heritage, contemporary sensitivity and craftsmanship quality. The brand revisits 20th century icons while developing new pieces with international designers, to create a design that is both timeless, functional and emotional.

How does &Tradition approach sustainability in its creations ?

Sustainability is an essential pillar for &Tradition. The brand favours responsible materials (FSC-certified wood, recyclable metals, ecological textiles) and controlled manufacturing processes. Each product is designed to last: neat finishes, robust materials and manufacturing respectful of resources.

What types of products are found in the universe &Tradition ?

The collections &Tradition bring together furniture, lighting and decorative accessories in a contemporary Scandinavian style: chairs, sofas, armchairs, tables, hanging lamps, table lamps and mirrors. Iconic lines like In Between, Little Petra or the Flowerpot perfectly illustrate the stylistic identity of the brand.

What are the best-sellers &Tradition to know ?

The Flowerpot lamps by Verner Panton are among the most popular models, just like the Little Petra armchair, emblematic for its enveloping comfort. The In Between chairs and pieces designed by Space Copenhagen are also among the most sought-after creations.

How to choose a room &Tradition for its interior ?

For a warm living room, the enveloping seats and soft-shaped lighting are perfect. In a workspace, the refined chairs or graphic suspensions reinforce the identity of the place. Materials also play a key role: wood, wool, leather or blown glass each bring a different atmosphere depending on the space.

Is & Tradition suitable for professional projects (offices, hotels, restaurants) ?

Yes, the &Tradition creations are widely used in professional environments thanks to their durability and refined aesthetics. Light and resistant seats, Flowerpot or Bellevue lighting fixtures, as well as tables with sculptural lines are particularly suitable for reception areas, restaurants, offices or hotels.