Jaime Hayon's Momento collection for &Tradition introduces splashes of colour into interiors, bringing its signature dynamic aesthetic. Bold and colourful, the plaids Momento present two distinct works of art. Inspired by day and night, Jaime Hayon has imagined slow mornings with a good cup of coffee in the embrace of the Red Dawn pattern, while Midnight Blue is perfect for quiet, relaxing evenings. Made from 100% organic cotton, their natural composition makes them soft and comfortable. With its eye-catching patterns, the plaid Momento And Tradition is a work of art that adds character to any interior.
Born in 1974, Jaime Hayon studied design in Madrid and then Paris, and now divides his time between London, where he lives, Barcelona, where his team is based, and Treviso, home to his production workshop. Heir to Dalí and Almodóvar, his baroque universe is a hybrid blend of art, decoration, crafts and industrial design. He has designed washrooms that look like dressing tables for ArQuitects, moccasins for Camper and candleholders for Baccarat. He works with some of the biggest brands: Bosa (the Bubbles lamp), Lladro (The Masquerade collection of candlesticks), Magis (the Pina armchair)... The Showtime collection for BD Barcelona is surely one of his best-known, with its intriguing, eye-catching leather upholstered armchair. Jaime Hayon claims a return to style as a unique and singular signature. The "Almodóvar of Design", as some people call him, has already, in just 5 years, had a retrospective exhibition at the Kortrijk Design Biennial in Belgium, and a monograph published by the German publisher Gestalten. He is considered by The Times Magazine and Wallpaper Magazine to be one of the most influential designers of the last decade. His creations retain the know-how of traditional craftsmanship while adding his own unique, whimsical style.
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AND TRADITION
Since 2010, And Tradition builds a bridge between tradition and modernity by revisiting the history of Danish design. Founded in Copenhagen by Martin Kornbek Hansen, the brand renews with the great masters of the 20th century while accompanying contemporary talents, to offer a design that is sensitive, durable and resolutely current. Located in the heart of the Danish capital