DIVIDE IT by Pitsou Kedem is born to meet the demands of a dynamic world. It adapts to every need, dividing the workplace from the domestic environment and defining the spaces between semi-private and public areas. Today, the precise, formal and traditional definition of space is no longer relevant. The user can choose and control the passage of light and sound with their own hands, by turning each panel on a 360-degree axis. This rotation generates infinite possibilities for division, transition and diffusion. DIVIDE IT invites the user to interact with its operation, as if it were a 'game' capable of giving pleasure and even a smile.
MDF Italia is a company based in Milan who manufactures furniture and furnishings distributed worldwide.
Designer furniture brand MDF Italia has forged a strong and unique identity by investing in research and development enabling it to produce functional, understated, simple and efficient furniture. MDF Italia's design strategy is the end result of a permanent balance between research, development, and a business model that is lucrative in more ways than one. MDF Italia's strength for subtle details and its desire to avoid invading interiors with imposing furniture mean its products adapt to all worlds.